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For properties on RoomCloud

Turn your website into a direct booking channel

You already run RoomCloud to keep your channels in sync. I build the direct-booking site that plugs into it, so guests book with you instead of the OTAs and you keep the commission.

Talk to David

You'll get a free audit of your direct booking channel.

Preelook, a 12-unit aparthotel, runs on Shaped Booking, build around RoomCloud. In four months, over €25.000 went through the website, with €5.000 in estimated OTA commission avoided.

Who is this for

Stop losing direct guests to OTAs

Built for properties running RoomCloud, roughly 10 to 50 units, tired of losing 18 to 25% of every OTA booking to commission.

Common symptoms

Does this sound like you?

  • My site looks fine, but next to Booking.com’s checkout it feels like a brochure.

  • RoomCloud keeps my calendars in sync, but my own site still barely takes a direct booking.

  • Taking a deposit or a card means manual emails, payment links, and chasing people.

  • I have an inquiry form on my website, but no one is using it.

  • I’m handing 18 to 25% to the OTAs on stays I could have taken myself.

  • My “Book now” button just sends people straight to an OTA.

Working proof

Shaped Booking system in production

Preelook Apartments runs on Shaped Booking, a direct-booking ecosystem built around RoomCloud, with its own operator dashboard, payments, channel sync, and guest follow-through.

Preelook Apartments

Rijeka, Croatia · 12-unit aparthotel

A direct-booking ecosystem with its own operator dashboard, integrated with RoomCloud.

In 4 months

over €25,000
processed through the direct-booking website
€5,000
estimated OTA commission avoided at about 20%
Preelook Apartments direct-booking website shown across desktop and mobile devices
  • A live operator dashboard for revenue, bookings and pricing
  • Reviews displayed from Booking, Expedia, Google and others
  • A branded landing page for your Google search traffic
  • Stripe payments with cards, Apple Pay, Google Pay and more
  • RoomCloud channel sync, no double bookings
  • Branded confirmation emails, sent automatically

Operator dashboard

The whole operation on one screen

Live revenue, pending charges from upcoming stays, bookings and reviews in one view, with pricing and discounts you control yourself. The command center a booking website alone never gives you.

Guest checkout

Books like the big platforms, on your terms

Guests book and pay in a few taps, the same experience they expect from Booking.com. Cards are authorized at booking, charged according to your booking terms, and a branded confirmation email lands automatically.

Process

How we work

01

Booking audit

I map your full guest journey—website, booking path, mobile experience, and where guests drop off or get pushed to OTAs.

You get a clear breakdown of issues, their impact, and what fixing them changes: better conversion, fewer commission-heavy bookings, less manual work. This audit becomes the blueprint for a direct channel that works.

02

Design & build

Your website becomes a direct booking channel. We design a fast, mobile-first site where booking feels obvious: clear navigation, descriptive rooms, frictionless checkout.

Then we build the infrastructure around it: real-time availability synced through your RoomCloud channel manager, direct booking flow, secure payments. One cohesive system—guests book confidently, you operate without double bookings or constant back-and-forth.

03

Test everything

Before guests touch anything, we test real scenarios: date ranges, overbooking attempts, device sizes, edge cases, failed payments.

We verify availability and pricing sync correctly through RoomCloud across every channel you sell on. The goal of testing is to catch issues before they cost you bookings or damage trust during peak demand. When we launch, you're only watching it work.

04

Support & growth

Launch isn't the finish line. You get documentation, team training, and 30 days of support to handle questions, fix edge cases, and refine based on real behavior.

Once stable, focus shifts to growth readiness: clear pricing, consistent availability, payments that scale. As traffic increases through ads or referrals, the system handles it reliably and lets you effectively operate the direct channel.

Booking System

Solutions

01 - Direct booking integration

This is for you if you want to keep your current website and turn it into a direct booking channel.

Talk to David

From

€1.975

What's included:

Installed on your WordPress site

Operator dashboard access

Keep your hosting provider

Synced with RoomCloud

Seamless direct booking flow

Online payments with Stripe

Automated confirmation emails

Integrated reviews from OTAs

02 - Shaped Booking system

This is for you if you want a professional hospitality website, optimized to become a reliable direct booking channel.

Talk to David

From

€3.475

What's included:

Professional hospitality website

Operator dashboard access

Synced with RoomCloud

Integrated reviews from OTAs

Automated confirmation emails

Seamless direct booking flow

Online payments with Stripe

Analytics for guest behaviour

01 - Direct booking integration

This is for you if you want to keep your current website and turn it into a direct booking channel.

Talk to David

Starting from

€1.975

What's included:

02 - Shaped Booking system

This is for you if you want a professional hospitality website, optimized to become a reliable direct booking channel.

Talk to David

Starting from

€3.475

What's included:

Testimonial

Client words

Guests can book directly through the website, and the whole thing feels smooth. Their card gets authorized first and then charged 7 days before arrival, so the terms are clear and there’s no refund drama. The site also looks professional, and I can keep an eye on performance from the dashboard.

Dragan Božić
Preelook Apartments

Frequently asked questions

01 Do I need to leave Booking.com or Expedia?

No — and you shouldn't. OTAs are good at one thing: visibility. The problem isn't that you're on Booking.com; it's that you have no alternative when guests want to book direct. This system gives you that alternative. OTAs stay your discovery engine. Your website becomes where you capture margin.

02 Will this cause double bookings or break my OTA setup?

No. Availability syncs through RoomCloud — when someone books direct, your OTA calendars update instantly, and vice versa. One calendar, all channels. No manual juggling, no overbookings. This is the same infrastructure larger hotels use; you just haven't had access to it packaged this way.

03 Why work with a hospitality specialist instead of a general web agency?

General agencies build websites. We build booking systems. Most web developers don't understand channel managers, payment flows, rate parity, or why your “Book Now” button leaking to Booking.com is costing you thousands. They'll give you a pretty site that doesn't convert — because they've never operated in hospitality.

We've built and integrated the full stack: booking engine, payment processing, channel sync, review aggregation. One system, built by someone who understands why each piece matters.

04 What if I already have a website?

Most property websites are brochures with a contact form. If guests can't book and pay directly — or if your “Book Now” sends them to an OTA — your site is actively losing you money.

If you already have functional direct booking, reliable payments, and channel sync that works, you probably don't need me. But if any of those pieces are missing or broken, your website is a liability dressed up as an asset.

05 Is this system alone enough to reduce OTA dependency?

It's the foundation — not the whole picture. This system gives you control and conversion: a direct channel that actually works. But shifting booking share requires demand flowing into that channel — branded search, repeat guests, SEO, and often a simple paid search layer.

Think of it this way: without the system, traffic has nowhere to convert. With the system, every marketing euro you spend has a place to land.

06 How do payments work, and is it safe?

Payments are processed through Stripe, a widely used payment provider trusted by hotels and businesses worldwide. You can choose a setup that fits your operation — most smaller properties use deposit payments, while others charge the full amount upfront.

Guests get a clear, professional checkout, and you get reliable payment records without handling card data yourself. If a booking is cancelled or modified, the payment logic follows your policy — not a platform's rules.

07 How much can I realistically save on OTA commissions?

It depends on your ADR, occupancy, and current OTA share — which is why I don't throw out generic numbers. What I can tell you: every direct booking you capture is margin you keep instead of paying 18–25% to a platform. Even shifting a fraction of bookings improves your bottom line because you're not splitting revenue.

The booking audit gives you a grounded estimate based on your actual setup.

08 What happens after launch — updates, changes, ownership?

You own everything. Full documentation, system handover, and 30 days of dedicated support to handle edge cases and refinements.

After that, monthly hosting covers backups, updates, security, and basic maintenance — the things that keep the system running reliably. Larger changes (new room types, redesigns, marketing or ads setup) are scoped separately so you're never surprised by a bill.

09 I already use RoomCloud. How does this work with it?

Perfectly, that’s what it’s built for. RoomCloud stays your channel manager. I build the direct-booking website and checkout around it and connect the two, so when a guest books direct, RoomCloud pushes it to your OTAs and pulls availability back. Nothing clashes. You keep the tool you already run, you just finally get a direct channel that converts. If you use the RoomCloud booking engine today, we can keep it or replace it with a checkout built to convert. Your call.